Dr. Tiong Lee Chian

Managing Director
Farm Price started in 2004 when it was awarded a supply contract to deliver fresh vegetables to the Giant Hypermarket in Tampoi, Johor. Since then, the business has grown over 100 times from a turnover of less than RM0.5 million in its first year to RM55 million per annum today.
By 2006, Farm Price began to export fresh vegetables to supermarkets in Singapore. The company has evolved from suppling raw vegetables to processed vegetables to local and overseas markets and have also introduced new creative and innovative products such as ready to cook vegetables.
Since venturing into the global market, Farm Price’s workforce has increased from 80 to 150 and its logistic capacity from 8 to 25 trucks. The factory space has expanded from one small unit to two blocks on a 2-acre industrial land.
The new workplace is able to accommodate a cold storage facility that can store 25 units of 40 ft containers at one time and several units of sophisticated processing cold rooms that can accommodate 100 workers with an output capacity of at least 40 mts of processed vegetables per day. This huge investment makes Farm Price an industry leader in Johor and eventually in Malaysia.