Liew Tsuey Er

Promoter, Specified Shareholder, substantial shareholder and Executive Director
Liew Tsuey Er, Malaysian, aged 49 is our Promoter, Specified Shareholder, substantial shareholder and Executive Director. She was appointed to the Board on 23 May 2023.
She graduated with a Bachelor of Science in Quantity Surveying from the University of Greenwich, United Kingdom in 1999 and subsequently obtained a Master of Science in Facilities Management from the same university in 2000.
Her career began with Chip Eng Seng Contractors (1988) Pte Ltd, Singapore in 2001 as a Quantity Surveyor, where she was responsible for quantity surveying, preparation of bills of quantities, being involved in project tenders and verifying claims from subcontractors. She joined De Feng Construction Pte Ltd, Singapore in 2002 as Quantity Surveyor with similar responsibilities, before leaving in 2004 to join Farm Price.
In 2004, she joined Farm Price as Administration and Accounts Manager, where she was responsible for Farm Price’s administrative and accounting matters. In 2007, she was appointed as a director of Farm Price and became a shareholder following the acquisition of shares in Farm Price from her father in the same year. She was mainly responsible for our Group’s operations and administrative functions. In addition, she also overseeing the finance department and other departments such as Quality Assurance and Compliance and Logistic, Operation and Warehouse within our Group, a role she continues to perform to date.
Currently, she is responsible for our Group’s daily operations and overseeing the sourcing and procurement from domestic suppliers as well as some of the oversea suppliers such as Indonesia, Vietnam and Thailand. She is also responsible for assisting and managing our Group’s sales in Singapore together with our Managing Director, Dr. Tiong Lee Chian.