Dr. Tiong Lee Chian

Promoter, Specified Shareholder, substantial shareholder and Managing Director
Dr. Tiong Lee Chian, Malaysian, aged 49 is our Promoter, Specified Shareholder, substantial shareholder and Managing Director. He was appointed to the Board on 23 May 2023.
He obtained a Diploma in Building and Property Management from Singapore Polytechnic in 1997. Thereafter, he obtained a degree in Bachelor of Science in Quantity Surveying from the University of Greenwich, United Kingdom in 1999. He subsequently obtained a Master of Science in Facilities Management from the same university in 2000. He obtained a Doctor of Business Administration by United Business Institutes Brussels, Belgium in 2012. He was awarded with the “Young Entrepreneurs – Agriculture” and “Brand SME Excellence – Agro Distributor” awards at the SME and Entrepreneurs Business Awards 2020 by the Entrepreneurship Foundation Malaysia.
He began his career with Hexacon Construction Private Limited (“Hexacon Construction”), Singapore in 1997 as a quantity surveyor, where he was involved in quantity measurements and cost estimation for construction projects, as well as the monitoring and controlling of payment and utilisation of building materials for such projects. He resigned from Hexacon Construction in 1998 to pursue his studies in the United Kingdom. He joined Davis Langdon & Seah Pte Ltd, Singapore in 2000 as a Consultant Quantity Surveyor, where he carried out project feasibility studies, value engineering and preparation of bills of quantities.
In 2001, he incorporated Blue-Doll Marketing Sdn Bhd (now known as Farm Price) with Liew Yee Fan @ Liew Chew Lan who subsequently sold his shares to Liew Tsuey Er when he left the company to retire in 2007. From 2001 to 2004, Blue-Doll Marketing Sdn Bhd (now known as Farm Price) was primarily involved in the business of manufacturing of mannequins. In 2004, Farm Price assumed its current name and ventured into the business of wholesale distribution of fresh vegetables while Dr. Tiong Lee Chian was responsible for overseeing the overall sales and operations of Farm Price. Currently, he is responsible for the overall business and strategic direction of our Group, driving our business development and marketing by supervising the operations and maintaining healthy relationships with our Group’s customers and suppliers. In addition, he has been instrumental in developing the international network of suppliers by leveraging on his vast industry experience and long-term business networks. He is also responsible for conducting and managing our Group’s sales in Singapore together with our Executive Director, Liew Tsuey Er.